Could “rain on your wedding day” be a thing of the past? Photo: Getty Images
Mid-1990s songstress Alanis Morissette sang that rain on your wedding day was Ironic.
While “ironic” might not have been the word Morissette was after, rain on a couple’s big day is certainly annoying, particularly if an outdoor ceremony is involved.
But, for just £150,000 ($295,000), one company is willing to guarantee blue skies while you tie the knot.
London-based Oliver’s Travels, a luxury travel company that specialises in destination weddings, is now offering a cloud-bursting service for its clients.
“Here at Oliver’s Travels, we’ve helped countless happy couples arrange the destination wedding of their dreams by pairing them with a perfect venue and making sure the food, drinks and entertainment are exactly what they’ve always wanted,” the company says on its website.
“But one thing always bugged us – we can help plan everything down to the last detail, but there was one thing we could never really change: the weather. So we decided to do something about that.”
The service uses silver iodide particles to essentially “pop” the clouds before they are due to produce rain.
The company employs a meteorologist, who studies the wedding venue’s weather patterns for a week before the big day.
The day before the event, a pilot flies over the site of any identified rainclouds, spraying silver iodide into the air, which attracts moisture in the cloud, turning the cloud’s condensation into ice crystals, delaying the rain.
Natasja Rasmussen, head of customer experience at Oliver’s Travels, told Discover that the technology, which was used by the Chinese government to prevent a downpour during the 2008 Beijing Olympics, is becoming more mainstream.
“Cloud seeding is now considered a mainstream tool,” she said. “New technology provides much more reliable results, meaning we can guarantee the perfect day.”
Despite this, Oliver’s Travels are yet to sign up a client since debuting the service earlier this year.