Amazon launches bridal shop in time for wedding season



Oh, the joys of wedding planning. Besides finding a dazzling dress that you’ll treasure for years to come, one of the most delightful tasks include shopping for those quirky little details that make for an amazing Instagram post.

Digital marketplace Etsy is usually the first port of call for anyone looking for hand-crafted wedding items online, but now, thanks to Amazon’s new ‘Wedding Shop’, shoppers have another destination to go looking for these unique favours.

The retail giant has added the custom shop to its two-year-old ‘Handmade at Amazon’ storefront, offering a host of customisable products for brides, grooms and guests.

Its selection of “unique, handcrafted items for your wedding day and all the special events leading up to ‘I do’” range from sparkly invitations and place cards to hair accessories and handbags. The page also allows you to shop by theme and colour palette.

Whether you’re opting for a garden or winter wonderland-themed wedding with a blush or black-and-white scheme, Amazon’s Wedding Shop is a great place to search for some bridal bargains.

The store is currently only available in the US, but most items will ship to the UK. Here are some of our top picks.

Lauren Veil Chapel Length Wedding Veil

This stunning veil is crafted from illusion tulle and is sewn to a metal comb. Its raw cut bottom edge makes for a dramatic yet elegant finish.


$105 (approximately £81.15), Amazon, Buy it now

Personalized Cake Topper Mr and Mrs

A dazzling finishing touch for almost any wedding cake, this personalisable topper is created with thick glitter card and can be purchased in a colour of your choice.


$12 (approximately £9.26), Amazon, Buy it now

Sola flowers Bridal Bouquet

Unlike a wedding cake, an artificial bridal bouquet will last forever. We love the pretty pastel tones of thus sola flowers arrangement, which comes wrapped in ivory lace adorned with faux white pearls.


$145 (approximately £110.90), Amazon, Buy it now

Eucalyptus Wedding Invitation Set

These rustic-inspired wedding invitations are a playful way to set the tone of your wedding. The design features eucalyptus and a soft calligraphy font.


$20 (approximately £15.43), Amazon, Buy it now

Geometric Glass Card box

This wonderfully chic terrarium box is a simple, elegant way to collect your wedding cards and also makes a great place to store your wedding bouquet. It’s available in a black, copper or silver finish.