We were excited to see the value that Zillow gave our home, but now after five months on the market and no offers we are confused. How do we determine what we should be asking for our house to get the most we can but still sell it? What we’ve tried so far is not working. — Tarcy in Nashville
It’s incredible how good a job Zillow has done marketing themselves as the “go to company” for both sellers and buyers over the past few years, Tarcy. Unfortunately, you’re not the only ones that have been disappointed by their inaccurate data. We Realtors get to deal with the misinformation they and many other “professed” real estate resource sites display to the public on a daily basis.
First of all, these are marketing companies, they are not real estate companies. Their data is second and third generation at best and many times months if not years old. Last year we called the “Z” company out on some erroneous information and the individual on the other end of the phone laughed, saying, “We don’t care that your client’s information is not accurate on our website, we are selling advertising!” Needless to say, we try to avoid them now at all costs.
The consumer’s version of where 99.9 percent of all current local real estate information can be found is Realtracs.com. No other source for real estate data for Middle Tennessee will be more accurate, and is the only site we recommend to both buyers and sellers.
Based on your question, my assumption is you are trying to sell your home without the help of a professional. So the first thing to do at this point is to gain the wisdom and insights of an experienced pro. Reach out to two or three trusted friends or business associates and ask for the referral of a Realtor that they feel is a good one. (I’m not talking about asking the piano lady at church whose brother in law’s sister’s neighbor’s best friend just got his license. We are looking for an experienced pro at this point; they don’t cost any more.)
Once you’ve listened to each agent’s proposed marketing plan, which will include providing a true market value of your home, choose the individual that you feel has your best interest at heart. You want to pick the agent that you feel not only knows what they are talking about, but will back that conviction up with a willingness to be fired if they fail to perform within a reasonable amount of time.
I understand the above may sound a little harsh to some, but if your chosen professional is truly committed to doing what is best for you while gaining your confidence for future referrals, they will also be willing to earn that right by putting your success ahead of their own needs. When you find that agent, you’ve found the right one.
[“source – tennessean.com”]