Shannon Sharpe: “What’s he going to do to make that shoe symbolic?”
LaVar Ball: “That shoe is symbolic already on the fact that he’s coming in with his own brand. Nobody’s ever done that. So if I sell 50 shoes, who cares? It’s a family thing. It’s for the family, I make them all for Lonzo. Lonzo has his own shoe.
“Just like Shaq was saying, ‘Oh, LaVar, you need to make it for the kids!’ No, that’s your lane, you make it for them. They’ve got two lanes they can come in.
“He makes his shoe, his Shaq Attack. How come his son don’t wear it? It’s a family thing. See, my son will wear my shoe. It’s a family thing. I’m giving him a choice. He can wear any shoe he wants, but why wouldn’t he want to wear something that’s your own?”
Mark J. Rebilas Mark J. Rebilas-USA TODAY Sports