Things buyers fear the most about shopping online


With mobile phones and internet becoming the epicenter of our lives, it might seem obvious that everybody would love to shop online. But the truth is that only a mere 3% of Indians buy products online.

If you are wondering who would want to spend scores of hours on parking in a market area or searching for that perfect crop top, it’s time to look at what drives Indians jittery about the entire e-commerce boom!

The dilemma of size and colour!

Ever got a fuchsia pink when you had ordered a crimson red? Colour and size discrepancies can make many shy away from trying the comforts of online shopping.

Returns can get really messy!

Shopping apparels online has had its share of epic fails where after getting a product that doesn’t fit, you also have to deal with cumbersome return policies.

The question of ‘Will it fit me?’

This is one question that comes to all our minds when we look at a beautiful picture of a dress or a fashionable apparel piece on one of the models on a shopping site.

The hesitation of buying clothes & shoes without some touch and feel!

80 million offline shoppers purchase other categories online but when it comes to apparels they have their reasons to doubt. They have apprehensions about not liking the fit or size of the footwear or the colour and fabric of the apparel they choose when it arrives.


However, these fears that haunt every shopper will soon get dismissed by Myntra’s latest ‘Try and Buy’ feature. This feature is a nouveau concept in the e-commerce industry.

The idea is that you shop what you like, try at the time of delivery and pay only if you like the product – three simple steps that will let you shop without worrying about “what if something goes wrong”.

So now, you no longer have to worry about the size, fit, colour and return policies when shopping online. A simple click on the ‘Try and Buy’ feature will let you check your package at delivery, so that you can try your order, and keep only what you like after trial.

With an option to keep or return on-the-spot orders and refund triggered immediately for prepaid orders, say goodbye to all your shopping woes!

So shall we say, Happy Shopping online?

[Source:- Firstpost]