Britain is home to more internet shopping addicts than anywhere else in Europe, a study revealed.
UK customers vastly outspend those across the European Union, with more than four out of five Britons now buying products online.
The study found that shoppers in the UK spend an average of £129 on internet purchases every month, while the nearest big spenders in Denmark forking out £91.
UK customers vastly outspend those across the European Union, with more than four out of five Britons now buying products online
The huge boom in the world of online trading has been met with much more scepticism elsewhere in Europe, with customers spending an average of £48.
Just over 83 per cent of Britons made purchases online last year, compared to just 55 per cent of adults in the rest of the EU bought.
While huge numbers of shoppers in Luxembourg, Denmark and Sweden have also embraced online shopping, it remains uncommon in the bloc’s poorer countries such as Romania and Bulgaria.
The European Commission study suggests that the boom in online shopping in the UK has been fuelled by British customers’ willingness to trust online traders.
Despite recent scares about large-scale scams online and the prevalence of internet fraud, around 88 per cent of Britons say they trust what they buy online.
By comparison, almost 47 per cent of customers in Lithuania have confidence in online products.
The huge boom in the world of online trading has been met with much more scepticism elsewhere in Europe, with customers spending an average of £48
The ‘consumer conditions scoreboard’, which surveyed shoppers aged between 16 and 74, is described as the ‘main instrument for monitoring the consumer environment across Europe’.
Earlier this year, another analysis of debit card receipts revealed that the average UK household spent more online than anywhere else in the world.
It found that around a quarter of purchase were on entertainment, such as food orders, tickets to concerts and the cinema.
While the increased availability of goods online has been described as a positive develpoment for elderly shoppers who may have problems accessing shops, experts have also said addiction is booming.
They claim that the ability to purchase goods on a 24-hour basis is fuelling cases of huge overspending.