Beat The Holiday Shopping Frenzy With *These* Fresh Finds

Come December, the true test of how well we have our lives together is how on top of our gift-shopping game we are. Because for obvious reasons, no one likes being that person scrambling for last-minute gifts in the final hours, apologizing to their wallets as they click “confirm” on that pricey overnight delivery. In a dream world, we’d be able to leisurely wander down crowd-free aisles as we select the gifts that catch our eye, stopping to admire every festive window display we pass along the way. But as anyone who has ever stepped foot in a department store during the month of December knows, that scenario is pure fantasy.
Well, have we got some futuristic shopping news for you! For 29Rooms L.A., we’ve partnered up with Mastercard to bring to life an online shopping experience unlike anything else: Guests can virtually shop and explore all types of exclusive Fred Segal items right from their connected device. But it’s more than just online shopping — it will look as if you’re in the physical store itself, maintaining that unique sense of excitement and discovery that typically only comes with an IRL shopping spree. In case you’re not able to attend the L.A. extravaganza IRL, we’ve rounded up all the items we’re scooping up ASAP in a shop right here. Our top eight favorites, just ahead. Santa’s sleigh’s got nothing on this.
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