Amazon launches shopping social network Spark for Prime users on iOS

Amazon Prime members in the US can now use Spark to buy products through an Instagram-like curated picture feed within the Amazon iOS app.

Amazon has launched a social network called Spark with the objective of improving product discovery through peer-to-peer engagement. With an Instagram-like interface, the Spark network allows users to scroll through photos and purchase any Amazon-listed products contained in them.

Amazon Spark
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Amazon Spark users can follow topics and people they’re interested in, engage with a like-minded community through comments and ‘smiles’, and share their own pictures — it can be a direct product review or something like a travel photo where the product is not highlighted.