David&Martin, an award-winning jewelry brand from Sweden, has launched an equity crowdfunding campaign on FundedByMe to raise €270,000 for more expansion. Its pre-money valuation is €1.8 million.
The company, which was founded in 2003, is recognized for its collaborations with famous designers, including Karl Lagerfeld, Whyred, Acne, Absolut Spirits, and Oriflame. It has sold its products in over 30 markets worldwide in the US, throughout Europe and Asia:
“Inspired by the Nordic nature and contemporary art, David&Martin’s pure and minimalist style with Swedish craftsmanship caught an eye of the international fashion and design community, including Karl Lagerfeld, who commissioned David&Martin to design an exclusive 10-piece collection for the Lagerfeld Gallery. It was featured in the designer’s fashion show and sold at the Lagerfeld Gallery flagship store in Paris. With a firm hold on manufacturing, technology led design curation and demand forecasting, David&Martin has continued to grow steadily in the fashion jewellery segment.”
Also noting its future plans, the company explained:
“The brand is currently being relaunched worldwide and aims to develop, strengthen and multiply its success. David&Martin is backed by a young and energetic management team – entrepreneurs who truly believe in the brand and for whom the success of David&Martin results in our own success.”
David&Martin CEO Anthony Kunihiro revealed:
“David&Martin has great potential to become a very popular and desirable brand in Asia, and we strongly believe that we will be able to significantly increase brand awareness and sales by rolling out more marketing activities in the region.”
The funds raised through the FundedByMe initiative will go towards increasing brand’s ability to deliver premium quality design and craftsmanship worldwide and improving its manufacturing capability. It will also be used for opening up showrooms and brick-and-mortar stores, improving its differentiated “digital first” distribution strategy and ramping up its online exclusive offerings.