pleasant jewelry retailer
Mappin &Webb will strengthen
as a British logo
this summer season
following sizable investment via determine institution
, Aurum Holdings.
The 240-12 months–antique brand will re-launch in June, with a high profile advertising and marketing marketing campaign, new-look boutiques and refreshed product range highlighting its aspirational yet on hand positioning to a broader and more youthful target market.
The Royal Warrant maintaining agency has appointed global organisation McCann to create and control a completely included marketing marketing campaign so as to marry collectively the emblem’s wealthy history and contemporary outlook. A £3 million funding into the campaign will see an impactful blend of print, on-line and out-of-home media, in addition to social media and experiential hobby, helping the logo strategically at each a country wide and nearby degree.
the brand new marketing campaign will coincide with the reopening of the Mappin & Webb flagship Regent avenue shop following a £2 million refurbishment, which echoes a brand new appearance and feel that has been rolled out across the brand’s uk–extensive network of 11 boutiques over the last yr.
funding is likewise being focussed inside the region of product development. central to the brand re-launch and innovative marketing campaign may be a brand new bespoke layout service that will spotlight Mappin & Webb as a vacation spot for bridal jewelry.
Brian Duffy, leader govt of Aurum Holdings, said: “it’s miles a high-quality time for a jewellery brand to reinvigorate the bridal marketplace. The upward thrust in consumer preference for personalisation, provenance and authenticity aligns flawlessly with Mappin & Webb, which offers significant designs, many of which might be stimulated through our significant archive, reimagined by our gifted in-house layout team after which created in our London workshop.
“we have such a deep and wealthy emblem tale to tell and consider that the timing is simply proper to open up the Mappin & Webb experience to new audiences.”
similarly to the unveiling of the brand new signature bespoke bridal carrier, numerous new product collections and variety extensions will launch this yr.
All could be supported with newly designed in-store materials and a clean e-trade website, so that you can convey via the brand new brand innovative.
about MAPPIN & WEBB
Mappin & Webb has been a cornerstone of English high society for 240 years, and has an undisputed popularity for excellence within the craftsmanship of silverware and first-rate jewellery.
Granted a Royal Warrant by means of Her Majesty Queen Victoria in 1897, the organization has held a Royal Warrant to every succeeding monarch and presently holds appointments as ‘Jewellers, Goldsmiths and Silversmiths’ to Her Majesty The Queen and ‘Silversmiths’ to His Royal Highness The Prince of Wales.
famend for combining wonderful craftsmanship, wonderful substances and modern-day layout, Mappin & Webb produces everything from nice jewelry and watches, to fashionable silverware, glassware and bespoke way of life add-ons.
In 2012, Mappin & Webb’s grasp craftsman changed into appointed Crown Jeweller, custodian of the Crown Jewels of Her Majesty The Queen, the greatest honour that may be bestowed upon a jeweller.
Mappin & Webb has 12 showrooms throughout the British Isles such as the authentic save at 132 Regent road, London.