Pre-owned Designer Watches – whats all the fuss


On the hunt for a designer watch, but want to stretch your budget a little further? If you look into reconditioned or pre-owned models, you may be surprised by what you can actually get for your money. Many jewellers offer part-exchange schemes and will look to buy designer watches back from the public. This means they often have a range of exquisite designer watches, ready to be reconditioned and put back up for sale.

Let’s take a closer look at what to expect from purchasing a pre-owned designer watch.

The reconditioning process

Jewellers will scan the watch and check the serial number with the manufacturer. This will confirm if the watch is genuine or fake. A data analysis will also cross-reference this information to see if the watch has been reported lost or stolen. The watch is then inspected by a watch specialist. Important checks are carefully made to assess water resistance, accuracy, functionality and conditioning. This will determine if the watch needs to be sent back to the manufacturer for component changes. Alternatively some of the modifications or fixes can be completed in-house.

A member of the jewellery service team will check the watch again, looking out for any mechanical issues. The watch is then carefully cleaned, boxed and locked away before display.

Price points

The price of a pre-owned watch depends on a number of factors. This will determine the resale price point. Here are the criteria the jeweller will look at before setting the actual price:-

  • The initial cost of the watch
  • The condition of the watch after it has been refurbished
  • Was the watch a limited edition design?
  • The age of the watch
  • The cost of new components and time to recondition
  • Popularity of the design and customer base

After all these checks and considerations have been made, you can still expect to find a style of watch that will suit your needs. If you are considering a pre-owned watch, expect topay around 50 to 60% less, compared to what it cost originally.

Pre-owned brands

Depending on the jewellers and what design of watch they stock. You should be able to find plenty of top brands to choose from. If you want to get hold of a quality designer watch like Breitling, Cartier, Omega, Rolex, Longines or Jaeger Lecoultre, but affording a brand new watch falls out of your budget, a pre-owned alternative is the best move forward. You have the opportunity to invest in a household name and cherish something that master watchmakers took years to perfect.