SEVERAL of Apple’s recent executive hires may have come from the fashion world – most notably chief executive Angela Ahrendts, acquired from Burberry – but LVMH chairman Bernard Arnault is proving the appreciation is mutual with his newest recruitment move. The French conglomerate has enlisted former Apple executive Ian Rogers as its new chief digital officer, a newly created position, it was confirmed today.
“I am happy to welcome Ian into our group to strengthen our digital ecosystem,” Arnault told WWD. “Ian will bring his extensive experience in high-end digital ventures and his innovation-driven spirit to develop LVMH leadership in the digital luxury field.”
Rogers founded Mediacode, which was then purchased by Yahoo, where he became vice president and general manager of music. From there he was enlisted as CEO of Topspin Media, where he spent five years, before becoming chief executive officer of Beats Music. He joined Apple’s iTunes team last year as its senior director, before briefly overseeing the launch of Apple Music.