FORMER Victoria’s Secret Angel Erin Heatherton and Sports Illustrated cover girl Nina Agdal are teaming up to launch Tinder’s new feature, Super Like – which allows Tinder users to swipe up to let the profile holder know that they really like them. The model twosome stars in a film – made by the team behind Taylor Swift’s Bad Blood video – to show the difference that the new function promises to make to your dating life.
“A ‘like’, or ‘Swipe Right’ has long served as an anonymous way to express interest in someone, similar to a glance across the room,” Sean Rad, CEO of Tinder, explained today. “Because they’re so limited in number, a Super Like, or a ‘swipe up’, sends a more powerful signal, conveying an especially high level of interest. People like to know that someone finds them special, and we think this will lead to even better matches. In this and future product releases we’re focused on maintaining the incredible fun of the Tinder community while providing our users with better tools for making great connections.”
“I’ve always been passionate about connecting with people, so the opportunity to collaborate with the talented team at Tinder is so rewarding,” Heatherton added. “What I like most about Tinder is that it has given women the power to decide who has the ability to communicate with them. Super Like enhances these powers by allowing them to invite the people they want to engage with.”
And Heatherton isn’t the only famous name embracing Tinder. Game of Thronesactress and Vogue cover girl Emilia Clarke revealed this week as she collected her Woman Of The Year prize at the GQ Awards that she intended to use the opportunity to meet new men on the app.
“It’s a real privilege to be recognised among all these talented, handsome men,” she said as she took to the stage. “I’m going to turn my tinder on now. I’m ‘Dragon Baby Mama,’ in case you’re wondering.”
Super Like is available from today to users in Australia, and will roll out globally later this year.