DOC Alchemy The Dark Art and Curious Science of Creating Magic in Brands Business and Life Reading – Epub, TXT and Kindle eBook free

Rory Sutherland ✓ 6 Read

Re Why do people prefer stripy toothpaste and how might that help us design retirement plans that young people would actually buy Why do we think orange juice is healthy and how does the same principle guide our feelings about nuclear reactors Why do budget airlines advertise services they don’t offer and what might insurance companies learn from them about keeping healthcare costs low Filled with startling and profound conclusions Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful brilliant eye opening and irresistibly fu. Mind blowing Electing Judges us design retirement plans that young people would actually buy Why do we think orange juice is healthy and how does the same principle guide our feelings about nuclear reactors Why do budget airlines advertise services they don’t offer and what might insurance companies learn from them about keeping healthcare costs low Filled with startling and profound conclusions Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful brilliant eye opening and irresistibly fu. Mind blowing

Summary Alchemy The Dark Art and Curious Science of Creating Magic in Brands Business and Life

Alchemy The Dark Art and Curious Science of Creating Magic in Brands Business and Life

Land began taking stock of each effective yet nebulous trick ”the thing which has no name” he discovered As he rose in the advertising industry he began to understand why these things had no name no one was interested in uantifying them cataloguing them or really investigating them So he did it himselfLike classic behavioral economists Daniel Kahneman and Richard Thaler Sutherland peels away hidden often irrational human behaviors that explain how the world around us functions In How to Be an Alchemist he examines why certain ads work and the broader truths they tell us about who we a. To be honest my rating is 45 stars but the Goodreads system doesn t allow rating 12 starThis book first flipped my brain upside down then it mashed my brain vigorously and I found that my brain became very pulpy and mushy after finished reading this bookThe author successfully proved that conventional logic and wisdom fails than what people think through many real life examples in the book The central message of the book is that No one knows anything Even Physicists who are Nobel Laureates managed to inventproved their work through a large element of serendipity and accidents However the author also cautioned the readers and the world that innovation is very expensive and very hard mainly because every single human has the tendency to focus on not doing wrong instead of doing great Humans have the tendency to be defensive than to be offensive Hence innovation is a tall order unless everyone is open to it The word Alchemy in the book title is of a metaphor of saying magic like how the alchemists in the old days intended to turn low cheap metal lead into great metal gold Although the alchemists failed to do so in chemistry the author believes we can still make alchemy happens in other areas eg business policy making human interactions etc by using very cheap techniues but making great productsservicesAfter reading this book I have to allow my brain to enter the fridge for a long time so that it can be frozen and switched back to the original solid formthough it will never be as same as the original unmashed form Fishes of the Open Ocean understand why these things had no name no one was interested in Out of Bounds (Boundaries, uantifying them cataloguing them or really investigating them So he did it himselfLike classic behavioral economists Daniel Kahneman and Richard Thaler Sutherland peels away hidden often irrational human behaviors that explain how the world around Grass, Sky, Song us functions In How to Be an Alchemist he examines why certain ads work and the broader truths they tell Otter Chaos! (Otter Chaos us about who we a. To be honest my rating is 45 stars but the Goodreads system doesn t allow rating 12 starThis book first flipped my brain The Illusionists upside down then it mashed my brain vigorously and I found that my brain became very pulpy and mushy after finished reading this bookThe author successfully proved that conventional logic and wisdom fails than what people think through many real life examples in the book The central message of the book is that No one knows anything Even Physicists who are Nobel Laureates managed to inventproved their work through a large element of serendipity and accidents However the author also cautioned the readers and the world that innovation is very expensive and very hard mainly because every single human has the tendency to focus on not doing wrong instead of doing great Humans have the tendency to be defensive than to be offensive Hence innovation is a tall order O Último Testamento (Maggie Costello, unless everyone is open to it The word Alchemy in the book title is of a metaphor of saying magic like how the alchemists in the old days intended to turn low cheap metal lead into great metal gold Although the alchemists failed to do so in chemistry the author believes we can still make alchemy happens in other areas eg business policy making human interactions etc by One for My Baby using very cheap techniues but making great productsservicesAfter reading this book I have to allow my brain to enter the fridge for a long time so that it can be frozen and switched back to the original solid formthough it will never be as same as the original Paragon Walk (Charlotte & Thomas Pitt, unmashed form

Summary ✓ PDF, eBook or Kindle ePUB ✓ Rory Sutherland

The legendary advertising guru Ogilvy UK’s vice chairman and star of three massively popular TED Talks blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics Thinking Fast and Slow and The Power of HabitWhen Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne he noticed that very small changes in design often had immense effects on the number of consumer responses Yet no one he worked with knew why Suther. A well written and witty book that explores the utility of the less rational side of Human nature The author drives home the point on the limits of living a life out of a logic textbook or any one method of decision making Life is messy most of the decisions often reuire not using rationality but heuristics satisficing the subconscious The author says in the text that people do not tell you what they think and in addition often what they consciously think is not their true motivation but probably spurred by an unconscious or less than a rational process I don t particularly care for the author s politics but like Nicholas Nassim Taleb I overlook that because the author seems rather wise and writes well And his being a marketer knows all the black arts to get you to like his stuff which I do


10 thoughts on “Alchemy The Dark Art and Curious Science of Creating Magic in Brands Business and Life

  1. says:

    The premise of this book by an ad man is that sometimes you have to use non obvious or seemingly irrational ways to sell things to people because we don't all behave with strict rationality 'Ideas' in the title refers almost exclusively to ma

  2. says:

    A whirlwind of hot airRory Sutherland really wants you to know how smart he is Not only that but he also wants you to know how stupid everyone else is Consultants accountants economists stock market analysts all idiots According to Mr Sutherland only creative people like him who don't succumb to blindly followin

  3. says:

    A well written and witty book that explores the utility of the less rational side of Human nature The author drives home the point on the limits of living a life out of a logic textbook or any one method of decision making Life is messy most of the decisions often reuire not using rationality but heuristics satisficing the subconscious The author says in the text that people do not tell you what they think and in addition often what they c

  4. says:

    Delightful read Breezy and irreverent The author talks about scenarios where a purely logical approach can lead to worse outcomes for businessHad some thought provoking points But wasn't particularly well structuredMy key takeaways were1 Economic theory is an insufficient way to identify value proposition both in B2B and B2C scenarios Loss avoidance and personal status gains are a much stronger motivators than

  5. says:

    I was given an advance readers copy of this bookWhile ostensibly a book for advertisers and marketers I wanted t

  6. says:

    To be honest my rating is 45 stars but the Goodreads' system doesn't allow rating 12 starThis book first flipped my brain upside down then it mashed my brain vigorously and I found that my brain became very pulpy and mushy after finished reading this bookThe author successfully proved that conventional logic and wisdom fails than what people think through many real life examples in the book The central messa

  7. says:

    This book should come with a warning for its display of sexism and white wealthy middle aged eurocentric male views If you can get past that you might find some of the ideas interestingThe acknowledges his children for their help on political correctness Well either his children did not do a good enough job or he did not

  8. says:

    Mind blowing

  9. says:

    By the means of unconventional logic and for some irrational reasons I give this book five stars Lol

  10. says:

    If you need to improve public transport service the rational option is to invest in new roads tracks vehicles stations and this will set you back tenshundreds of millions The alternative is to invest a couple of hundred gr

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