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  • Hardcover
  • 285
  • We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement
  • Andi Zeisler
  • English
  • 06 April 2019
  • 9781610395892

10 thoughts on “We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement

  1. says:

    45 starsA stellar book about feminism and how capitalism has weakened its overall political power Feminism has gained popularity as a buzzwor

  2. says:

    4272016 I received an ARC of this title from the publisher via Netgalley in exchange for an honest review It is due to be p

  3. says:

    I don't know how to rate this because for every statement I agreed with there was something else I REALLY disagreed withThe basic premise I think is that superficial marketplace feminism has become very visible and we haven't seen corresponding strides toward actual social justice In my opinion her delivery and examples don't do her main point justice and it gets rather messy But it's hard to write a book like

  4. says:

    We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political MovementW is a fascinating study by Andi Zeisler

  5. says:

    I really appreciate the amount of research presented along with her personal musings on everything I would not have thought a robotic narration would be the perfect pairing for an exploration of feminist movements and improvementsI was wrong it worked perfectlyWell researched well written and completely level headed and a little funny this will be something I highly recommend to everyone

  6. says:

    Marketplace feminism is in many ways about just branding feminism as an identity that everyone can and should consume That’s not a bad thing in theory but in practice it tends to involve highlighting only the m

  7. says:

    uick and readable if a little preaching to the choir Definitely covers a lot of where I've been uncomfortable with the use of the word feminist I will have a decent in depth review of this at some point I promise

  8. says:

    Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the conseuences and general ickiness of marke

  9. says:

    I got about 23 of the way into this before I had to put it down I think Zeisler does a fine job of discussing marketplace feminism and how capitalist forces co opt the movement but at the end of the day this just reads like a white feminist writing about white feminism It's basic and doesn't even really attempt to do the heavy lifting it needs to do to tell the whole story

  10. says:

    this book was a breeze of fresh air with all its humour and all sides of the issue analysis the structure was messy af and it made me get lost often but overall I think it is a very interesting and even informative read for anyone interested in the way a lot of aspects of capitalism and our modern society deal with feminist

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Andi Zeisler ↠ 8 characters

We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement

E means and celebrities the mouthpieces But what does it mean when social change becomes a brand identity Feminism's splashy arrival at the center of today's media and pop culture marketplace after all hasn't offered solutions to the movement's unfinished business Planned Parenthood is under sustained attack women are still paid 77 percent or less of the man's dollar and vicious attacks on women both on and offline are utterly routine Andi Zeisler a founding editor of Bitch Media draws on than We Were Feminists Once From Riot Grrrl to CoverGirl the Buying and Selling of a Political MovementW is a fascinating study by Andi Zeisler founding editor of Bitch Media of how feminism has been transformed from a political movement to a brand Embraced by celebrities and utilized by companies looking to expand markets feminism has become a word euivalent to choice Anything can be feminist from underwear to dance movesZeisler examines the contrasts between reality and sound bites The music and movie industry have proclaimed themselves feminists filled with strong women and featured roles However the reality remains that women make up a very small percentage of power players including writers and directors The men who invest in movie making are unwilling to give power even to women who have enjoyed great success in their first indie films Beyonce notwithstanding the power in the music industry remains for the most part in the hands of white menAlong with companies such as Dove embracing a new image one which supposedly celebrates different body types is the fact that these companies are looking for a way to sell their productZeisler was a believer in the power of pop culture to transform society Now she s not so sure What happens when white powerful women such as Sheryl Sandberg write books ignoring class and race structures that tell women all they need to do is assert themselves that any problems they face can be overcome by personal willpower Wealthy powerful women get together at expensive conferences and congratulate themselves on their success while working class women struggle to get child care and eual pay Women are congratulating themselves on what kinds of clothes they choose while Planned Parenthood s very survival is threatenedFeminism has moved then from being a political movement fighting for systemic changes to a consumer object the ability of an individual to enjoy choices that are often dictated in ways she does not recognize or attempt to analyze by market pressuresNeoliberalism the political movement that puts the onus of all achievement on the individual ignoring the advantages of class wealth and gender has co opted the feminist movement as well Why work for reproductive rights if you have access to them already due to your position in society Why work for eual pay if it s just an individual s strength or lack of willpower that determines her place in the worldThe popularization of the feminist label by well meaning celebrities like Emma Watson ignore deeper systemic abuses and ineualities Sound bites no matter how attractive will not create euality and neither will the mantra of having choicesFeminism is not only about individual choice making It s stigma of being anti male is a distraction from what it is about It is about redistribution of power about eual rights for both all Studies showing that feminism has led to greater unhappiness for women have been proved deeply flawed but continue to be uotes Is it surprising that the group of people that has power would be unwilling to give any of it up Isn t it easier to blame the woes of the world on women demanding euality than look at the ineuality itself and remedy itMaking feminism fun seems harmless But underneath the branding is human suffering Certainly in many parts of the world women lack even basic rights and even in the United States women s control over their bodies is constrained and being threatened to being even closely policed Women still earn less than their male counterparts and decent affordable child care for working women most of whom are working not for fulfillment but for survival is desperately hard to findSo can pop culture effect systemic changes Or has the woman s movement been co opted by capitalism and neo liberalism to distract people from the systemic changes that are necessary to bring about euality Can pretty prink and handsome blue toys shape who children believe they are and what they want in life Are we going forwards or backwardsFeminism is a political movement not a pretty toy It is not about individualism but community and social responsibility It is not each one for herself but people committed to a common cause looking at the reality of how power systems are maintained and working to change themI want to thank the Goodreads giveaway program first reads for giving me this very interesting book and Andi Zeisler for writing it

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Twenty years' experience interpreting popular culture in this biting history of how feminism has been co opted watered down and turned into a gyratory media trend Surveying movies television advertising fashion and Zeisler reveals a media landscape brimming with the language of empowerment but offering little in the way of transformational change Witty fearless and unflinching We Were Feminists Once is the story of how we let this happen and how we can amplify feminism's real purpose and powe Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the conseuences and general ickiness of marketplace feminism In some ways I feel almost creeped out by how accurately Zeisler is able to summarize my own misgivings about the general direction of an empowerment feminism that cares about capitalism consumerism and neoliberal policies than it does about actually improving the lives of women but until now there hasn t been an accessible language to express my own concerns or other feminist leaders willing to say hey this is bullshit let s talk about it honestly Not only is Zeisler sharp in her criticism and hilarious at times she isn t inclined to just sit back and point fingers Instead she offers valuable and thought provoking propositions for how we might finally move beyond the trap of feel good feminism collectively The fact that we find ourselves in a time where young women like myself are asked to justify our decision to vote for Bernie Sanders over Hillary Clinton because real feminists don t vote for men ever apparently most freuently TO other women who also label themselves feminists and often said feminists whose only engagement with feminism is watching Amy Schumer or buying a new Taylor Swift album confirms to me that a paradigm shift is necessary or if not a paradigm shift a way of detaching marketplace feminism from rampant consumerism Amen Andi Zeisleramen

Summary We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement

Feminism has hit the big time Once a dirty word brushed away with a grimace feminist has been rebranded as a shiny label sported by movie and pop stars fashion designers and multi hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume presenting what's long been a movement for social justice as just another consumer choice in a vast market Individual self actualization is the goal shopping often than not th 45 starsA stellar book about feminism and how capitalism has weakened its overall political power Feminism has gained popularity as a buzzword than ever before clothing lines plaster the phrase all over their t shirts and underwear celebrities tweet about it all the time and companies are uick to use phrases like empowerment to sell their products But how much of this feel good feminism actually contributes to advancing gender euality Does buying Dove s real beauty body lotion really combat the wage gap sexual harassment in the workplace or the erasure of LGBT women and women of color in the mainstream feminist movement In We Were Feminists Once Andi Zeisler delves into these difficult and nuanced issues with a steady handed conviction and intelligence This passage from the end of the book articulates Zeisler s main thesis about how feminism is about so much than jumping on board with a trend or wearing a certain phrase on your clothes The problem is the problem has always been that feminism is not fun It s not supposed to be fun It s complex and hard and it pisses people off It s serious because it is about people demanding that their humanity be recognized as valuable The root issues that feminism confronts wage ineuality gendered divisions of labor institutional racism and sexism structural violence and of course bodily autonomy are deeply unsexy That s a hard sell for fast moving content streams that depend on online clicks and consumer appeals that exist to serve a bottom line Even difficult is that feminism is fundamentally about resetting the balance of power and it makes people who hold that power uncomfortable because that s what it has to do in order to work So when we hear from those people and oh do we hear from them that feminism should modulate its voices ask nicely for the rights it seeks and keep anger and stridency out of the picture let s remember that large scale social change doesn t result from polite reuests and sweet talking appeasements But make no mistake that s what marketplace feminism is A way to promise potential detractors that feminism can exist in fundamentally uneual spaces without posing any foundational changes to them Out of her Zeisler s many amazing arguments I really appreciated her approach to deconstructing choice feminism Many people think that feminism is just about choices that so long as a woman chooses to do something that that choice is inherently empowering andor feminist But as Zeisler contends this is simply untrue because individual choices always occur within a greater context Yes an individual woman may certainly feel confident when she puts on makeup and that s great but that ignores the systemic sexism that forces women to care about their appearances at all lest they fail a job interview because they did not apply mascara or put on eye shadow And sure a few predominantly white women may feel empowered by sex work and their experiences are valid But only recognizing those accounts of sex work ignores that most prostitutes do not have a choice about whether they should sell themselves ie the majority have no other financial options that trans women and women of color are often brutalized and killed in the sex work profession and that the patriarchy socializes boys to view women as objects to be bought for sexual conuest instead of human beings to be respected A passage from We Were Feminists Once that addresses the problematic nature of choice feminism Sociopaths aside most of us regularly express a sense of ethics and values in our choices and know that many of them have the potential to make the world better or make it wore As an ideology feminism too holds that some things say social and political euality and physical autonomy are better than other things like ineuality domestic and sexual violence and subservience based on gender It makes no sense to argue that all choices are eually good so long as individual women choose them And it s eually illogical to put a neoliberal frame around that argument and suggest that a woman s choices affect that woman and only that woman It looks like we may have empowered ourselves into a cornerOverall I would highly recommend this book to anyone interested in feminism capitalism or making the world a better place Zeisler includes a ton of pop culture references and analysis in which she integrates her knowledge about economics and gender theory While her writing style felt a bit repetitive at times We Were Feminists Once is still highly readable and will capture the attention of anyone even remotely interested in these issues This book has inspired me to work harder to ensure that my feminism makes a difference and I hope it does the same for you

About the Author: Andi Zeisler

Andi Zeisler is a co founder and creativeeditorial director of Bitch Media a nonprofit feminist media organization based in Portland Oregon Zeisler's writing which focuses mainly on feminist interpretations of popular culture have been featured in a variety of publications including Mother Jones The San Francisco Chronicle Utne Reader The Women's Review of Books and Ms She is a former p