Herd How to Change Mass Behaviour by Harnessing Our True Nature ( Download ) AUTHOR Mark Earls – Epub, TXT and Kindle eBook free

Read & download Herd How to Change Mass Behaviour by Harnessing Our True Nature

Ling nutrient rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now David Abraham EVP The Learning ChannelAs important to read as Malcolm Gladwell and Adam Morgan were I cannot recommend it highly enough unless you are a luddite or an ostrich Mark Sherrington Global Brands Director SABMillerRead this book Think about it If you're going to be any good at your job in the next 20 years then you need to uestions your assumptions about how stuff works Russell Davies Founder Open Intelligence Agency. Really good book only took so long to read it as I managed to misplace it during a house moveIt gives context and reason behind a lot of things which are obvious when you think about how individual people really act rather than believing that reality is based on a diagram from a marketing textbook

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Herd How to Change Mass Behaviour by Harnessing Our True Nature

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour How a Mexican wave happens The emergence of online communities Or sensitively the steady rise of floral roadside tributes to traffic accident victims from complete strangers Unless you have a good explanation of mass behaviour you'll have little chance of altering it Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being With a ho. I m halfway through this book written by a marketing exec and much to my astonishment I find his perspective on human behaviour both utterly fascinating and resonating really strongly with my experience and thoughts about the nature of online communities how and why they arise the value of reputation in a flat economy such as the fannish community although he never references it I would love to know what he would think of itI was recommended this book by a colleague who I d been discussing the virtues and perils of viral marketing the stupidity of astroturf blogs and things like the flocking behaviour of people which tilts a good product into a runaway success Earls has cogently and thoughtfully written many of the things I have thought but from a marketing perspective that is frankly invaluable for the credibility that it gives his insights into the various thingsHe apologises up front for being academic and dry and full of complicated theory and frankly that gives me a startlingly low opinion of his target audience I read through several of the middle chapters nodding to myself and scribbling Brilliant stuff for anyone interested in the rise of social networks and social software and social intelligence collective collaborative behaviours and intelligence think Wikipedia in the building of communities whether based around brand or some other thing or in human behaviour particularly anyone unconvinced by the psychologists insistence that there is no such thing as crowd psychology only individual psychology

Mark Earls å 2 Summary

St of examples from Peter Kay and urinal etiuette to Apple and Desmond Tutu Mark Earls offers the most new radical controversial and significant new theory of consumer behaviour in a generationAt one level a profoundly simple and important idea that just happens to overturn everything we thought we knew about marketing to the individual Adam Morgan Founder EatbigfishMark Earls helps us see clearly that we need to re write the rules and provides us with a playbook for doing so Are you ready for the 'we' revolution Ed Keller CEO The Keller Fay GroupHerd is a dazz. Great book I Will like to read the evoluci n of this ideas in the context of social media s It s also impressive that a great number of this concept are still out of the radar of most people in the corporate world Of course it s pass an ideia of lack of control that isn t easy to accept


10 thoughts on “Herd How to Change Mass Behaviour by Harnessing Our True Nature

  1. says:

    Very loosely scientific

  2. says:

    I'm halfway through this book written by a marketing exec and much to my astonishment I find his perspective on human behaviour both utterly f

  3. says:

    These are thoughts that many of us who grew up in collectivist cultures have ruminated upon and so I must thank Mark Earls for bringing them together so brilliantly in Herd Earls' thesis is that human behavior is primarily governed by

  4. says:

    Did this book going to teach me how to change mass behaviour? No It's doesn't The author bring the truth about true nature of myself to understand why we do what we doWe act like 'us' than 'I' Our memory and decision making have tr

  5. says:

    In “Herd” author Mark Earls explains the nature of our collectivist behavior that stems all the way back to the cavemen where the mass behavior of all following generations was created In this book Earls gives insight into the human psyche and concepts such as Marketing and Social Networking that depend on this behavior Using contemporary examples this book is relevant and useful

  6. says:

    Great book I Will like to read the evolución of this ideas in the context of social media’s It’s also impressive that a great number of thi

  7. says:

    Really good book only took so long to read it as I managed to misplace it during a house moveIt gives context and reason behind a lot of things which are obvious when you think about how individual people really act rather than believing that reality is based on a diagram from a marketing textbook

  8. says:

    i did like this book though perhaps some charlatanism involved #markearls

  9. says:

    It's pretty boring at first and it's worth keeping patience

  10. says:

    1CHerd 1D represents the uest of behaviourist Mark Earls to figure out how to change mass behaviour whether that be the behaviour of customers voters employees or any other large group of peopleEarls is firmly of the belief that humans are social group driven beings who long for community cooperation over individualism Th