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Free read NITRO: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW

WCW stood on the verge of collapse Three years into a five year plan devised by its charismatic leader a former Blue Ribbon Foods salesman named Eric Bischoff the company whose unexpected ascension initiated the entire boom was operating on borrowed timeFor by the end of the five year plan WCW ceased to existBut NITRO is a story about muchthan WCW and the Monday Night Wars It is a story of an era a time in which the media and cultural landscape precipitated and later supported pro wrestling s mainstream popularity It is a story of how a company made in the image of an intuitively brilliant risk taker betrayed its original promise It is a story of how a handful of men each struggling with their own limitations facilitated a public obsession that changed television foreverAnd so with the inside knowledge of a journalist the perspective of a historian and the passion of a fan author Guy Evans provides a fresh look at an unfortunate inevitability the downfall of World Championship Wrestling Bolstered by exclusive interviews with over former TBS and WCW employees NITRO is.

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NITRO: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW

In April Entertainment Weekly asked its readers what many Americans were surely wondering to themselves how did wrestling get so big As a conseuence of the heated ratings competition between World Championship Wrestling WCW and the World Wrestling Federation WWF the spectacle had taken over Monday nights on prime time cable television But in a departure from the family friendly programming produced by the last industry boom the s wave which made household names of Hulk Hogan Rowdy Roddy Piper and Andre the Giant the new era of wrestling combined stunning athleticism with a raunchy sex appeal engrossing story lines and novel production techniues that reflected a changing society and its shifting valuesOnce again wrestling was a ubiuitous phenomenon only this time it seemed as though the fad would never end With both WCW and WWF expanding into other forms of entertainment movies video games music and the like the potential for growth appeared to be limitlessBut with uncertainty surrounding its corporate future and increasingly uninspired programming eroding its audience.

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The definitive picture of the last wrestling boomFeaturing exclusive interviews and comments from Eric Bischoff fmr President of World Championship Wrestling Harvey Schiller fmr President of Turner Sports Jamie Kellner fmr CEO of Turner Broadcasting System Bill Burke fmr President of TBS network Joe Uva fmr President of Turner Entertainment Sales and Marketing Scot Safon fmr SVP of Marketing for TNT network Kevin Nash WWE Hall of Famer and time WCW world champion Diamond Dallas Page WWE Hall of Famer and time WCW world champion Vince Russo fmr WCW writer Marcus Buff Bagwell fmr WCW superstar and time world tag team champion Kevin Sullivan fmr WCW superstar and head booker Hugh Morrus fmr WCW superstar Neal Pruitt fmr WCW Feature Producer and voice of the nWo David Crockett fmr WCW Vice President of Production Dick Cheatham fmr Group Controller for TBS Alan Sharp fmr WCW Director of Public Relations Mike Weber fmr WCW Director of Marketing Rob Garner fmr WCW Vice President of TV Programming and SalesJerry Jarrett legendary wrestling promoter and bookerAnd many many ma.