Online Shopping Boosts Irish Retail Figures In 2017

The Irish retail sector saw a ‘dramatic pick up’ in online retail sales last year, as consumer spending patterns continue to change, according to Retail Ireland.

In its latest report, the group says that the sector is currently undergoing ‘one of the biggest structural changes in its history’, shown by trading figures over the crucial Christmas period.

In 2017, sales fell across a number of retail categories, while e-commerce sales continued to rise.

“Last year was notable for a rapid increase in online shopping by Irish consumers,” said Thomas Burke, director of Retail Ireland.

“Christmas 2017 will show record online sales with the Irish consumer now more comfortable than ever shopping in the virtual world. This lays the challenge squarely at the door of the traditional Irish retail sector.”

Changing Trends

Overall, sales in December fell by 0.7% compared to November, highlighting the growing importance of events such as Black Friday and Cyber Monday, which Retail Ireland says are now ‘actively displacing’ consumer spending from later in the Christmas season.

“The jury remains out on the longer-term impact of promotional events such as Black Friday,” said Burke.

“Some in the industry suggest they are merely bringing forward purchasing decisions at the expense of profitability due to discounting. Others say it launches the Christmas shopping season and helps to promote additional spend over the elongated season,” he added.

“What is clear is that it is another disruptor of traditional end of year retail sales patterns, and that it is also impacting the standing and importance of the traditional January sales period.”

Elsewhere, Retail Ireland says that supermarkets and convenience stores showed ‘solid growth’ in December, with multiples collectively holding their own against the discounters, but only through aggressive price discounting.

However, sales were down in department stores, pharmacies, fashion, footwear and textile stores.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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